Despite the doom and gloom, 2020 had a lot of positives for CCC.
Like the vast majority of people out there, I’ll be very happy to see the back of 2020. By no stretch have I had to endure the exceeding hardships of my friends in the food service industry nor those others I know working face to face with a potentially infected public. I started this site early in 2020 with the plan to market the local slow food and craft drink community on the Sunshine Coast. However; just as I got started; WHAM Covid. My grandiose endeavor to use Coast Culinary Collective as a promotional engine, spotlighting all the people and businesses making or selling cool and delicious things for the world to see, suddenly found itself cast adrift. I had to re-think my model and do what I could to develop my brand in spite of C19. I didn’t want to call time of death just as I got started not to mention several businesses had invested in the site. I owed them a commitment, especially as they were busy treading water themselves. So began the “e-journal”. I hate the word “blog”. Sounds like something caught in your throat. Instead I adapted the site to elaborate on all the happenings and personas behind the scenes. Never when I began did I foresee learning graphic arts with hours (and hours) spent coming up with designs, images, learning about fonts, vectors, clip art… Also the many, many hours reading up on beer, researching recipes and seriously brushing up on my lapsed grammar. It’s been a giant learning curve. But It’s also been great mental exercise and has put me more in touch with the very people I wanted to help promote from the get go.
Hence the “Silver Lining”. I’ve had the opportunity to meet either in person or through correspondence a lot of really good people doing their most to provide customers and their communities with whatever wares it is they specialize in. And they’ve been doing so in the midst of this pandemic. The below is my nod to these individuals and businesses.
While not shown here, I’d also like to mention Plethora Fine Foods, LL Meats, Lone Wolf Provisions, Fong’s Market, Blackfish Liquor, Fromagerie De Baie, Fisherman’s Market, Crazy Reds Breads, Tapworks, The 101 and The Gibsons Butcher. I’ve had the pleasure of working with each to some capacity in 2020 and look forward to continuing those relationships in 2021 and on.
Lastly I’d like to mention Faye Kiewitz of Henry Reed farm. She can take credit for designing the Coast Culinary Collective Logo which I love.